11.3K organic users. 973 demo bookings.
A search program measured in booked demos, not just traffic — with reporting the client reads without asking.
B2B SaaS company
973
demo bookings from organic search
- organic users
- 11.3K
- organic traffic growth in the same period
- 61%
The problem
Traffic reports meant nothing to the leadership team. The question was never "how many visits" — it was "how many demos did search book this month."
What we did
- Search program pointed at commercial pages and the queries that precede a demo request.
- Custom reporting dashboard built in-house — organic users, sign-ups, bounce, engagement, one screen.
- Monthly numbers delivered with context, so nobody had to chase us for an explanation.
The result
11.3K organic users and 973 booked demos, reported on a dashboard the client actually reads.
11.3k organic users and 973 demo bookings… wow. I wasn't expecting this kind of growth when we started.