Insights

Frameworks, not content.

We publish a small number of working resources — the same frameworks we use on engagements. No article farm, no filler.

The AI Search Visibility Guide

When buyers ask ChatGPT, Perplexity, or Google AI about your category — do you appear, and how would you know?

Includes: How answer engines choose sources, the five visibility factors, a measurement method, and a 10-point checklist

By: Dan Akeju, Chief of Marketing

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AI Search Visibility Readiness

When buyers ask ChatGPT or Google AI about your category, do you appear?

Analyzes: AI citations, structured data, answer-engine coverage, content patterns

For: CMOs, heads of growth

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Website Conversion Friction Audit

Where does your site lose people who intended to buy?

Analyzes: Speed, UX friction, form drop-off, mobile behavior, trust signals

For: Founders, product & marketing leads

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Automation Opportunity Map

Which manual processes cost you the most hours — and which are safely automatable?

Analyzes: Tool inventory, handoffs, data duplication, approval points

For: COOs, operations leaders

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Executive Digital Scorecard

Across brand, product, search, and analytics — where are you strong, and what is the one highest-leverage fix?

Analyzes: The nine-dimension scorecard, benchmarked against your category

For: CEOs, boards

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The Digital Performance Benchmark

How does your brand, product, search, and analytics maturity compare to your category?

Analyzes: The nine-dimension scorecard, benchmarked against category peers

For: CEOs, boards, investors

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The Brand-to-Revenue Alignment Report

Is your brand clarity actually converting into pipeline — or leaking between stages?

Analyzes: Message-to-page consistency, journey conversion between stages, pipeline attribution

For: CMOs, founders

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The Product Experience Health Check

Where does your product lose users between sign-up and habit?

Analyzes: Activation funnel, retention, task completion, support friction

For: Product leaders, SaaS founders

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The E-commerce Growth Diagnostics Report

Which of acquisition, conversion, AOV, and retention is actually capping your revenue?

Analyzes: Channel mix, conversion funnel, cart abandonment, email-attributed demand, margin contribution

For: E-commerce founders, heads of digital

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